4-Week Live Course

How Newsletters Make Money

A hands-on course for 6- and 7-figure business owners and operators, with personalized feedback on every newsletter you publish, plus access to a community of peers building and monetizing like you are.

Class starts January 5, 2026
Live Zoom sessions + office hours
Personal feedback on every newsletter

Early bird pricing ends December 18th

More Clients, Less Ad Spend

Imagine walking out onto a stage in front of a few thousand of your ideal customers, and getting five minutes to tell them all about your business.

Not just what you sell, but the things you’re testing, the things you’re learning, and what you think about the industry overall.

The things that make you the expert they should trust.

Now imagine looking up, and the balcony is filled with hundreds of your industry peers – people whose opinion you respect, and who have achieved as much as you, and in some cases, way, way more.

They’re all paying close attention, and as you speak, you see some nodding their heads.

"Finally," they're saying, "someone said it."

At the end, applause. People throng the stage with questions. For days afterward, valuable leads and interesting connections appear in your inbox.

Now imagine you get to do this every week, and every week, the room gets bigger.

That’s the magic of having a high quality newsletter.

For a brief period each week, it puts you and your ideas center-stage in the minds of the people you most want to reach.

It doesn’t even have to be big.

Managed properly, one to two thousand email subscribers are worth more than ten thousand Youtube subs, 100k Instagram followers or even 500k TikTok followers. The connection is just deeper.

It can open doors, grow your business, and create connections that power your career for years to come.

It can also...

Build Recognized Expertise

Consistently sharing your insights positions you as the expert in your field. Not just someone who does the work, but someone who understands it deeply enough to teach it.

Draw Clients to You

Instead of chasing prospects, they start coming to you. Your newsletter becomes your best sales tool—one that works while you sleep, because it's building trust with the right people.

Reduce Your Advertising Spend

When you have a direct relationship with your audience, you don't need to pay as much to reach them. Your newsletter does the work that ads used to do—but better, because it's personal and trusted.

Raise Your Rates

Being a recognized expert means you can charge what you're worth. When prospects already know and trust you from your newsletter, price becomes less of an objection.

Open New Revenue Streams

Done right, a newsletter can become a business in itself. Advertising, sponsorships, premium content—opportunities you might not have considered before.

But here's the thing: You're busy. You don't have time to wade through fluff or figure this out the hard way. You need the important stuff, delivered clearly.

That's what this course is for. Four weeks, no BS, just the frameworks and tactics that actually work. Plus a community of peers who get it.

What You'll Learn in 4 Weeks

Four live sessions, each building on the last, plus hands-on practice and personalized feedback.

1

Session 1: The Two Most Important Concepts

We start with two things most people waste years trying to figure out: How attention (actually) turns into money, and what makes for a valuable audience. We'll revisit these over and over throughout the course as they are the basis of everything else. Get 'em right, and even a small audience can change your business. Get 'em wrong, and even a huge one won't save you.

2

Session 2: Get Started Quickly

The next major roadblock people face: Analysis paralysis. I'll show you how to go live and start getting readers in one hour by focusing on exactly what you need (and nothing you don't). I'll also show you my personal workflow, and the five tools I use every week that make my job easier—so you can skip the trial and error.

3

Session 3: Your Growth Plan

Newsletters don't grow on their own. You'll learn the three most important growth channels, and how to pick the one that's most aligned with your personal interests and style. With three simple decisions, you'll walk away with a clear, simple plan for how to grow in the coming months (and some accountability from the group to make it happen).

4

Session 4: A Closer Look At Monetizing

Remember, the goal of all of this is to turn attention into revenue. So we end where we began – with a deeper dive into the nuance of making money. You'll learn about three of the best revenue streams to start with, how to pick and price them for your specific audience.

You've been thinking about this for months. Maybe years. But just a few short weeks from now, with just a few hours of focused work, you could have a fully functional newsletter, a growing audience, and most important – a clear idea of where to go next.

What's Included

4 Live Zoom Sessions

Weekly live calls where we cover each module in depth, with time for your questions.

Personal Feedback

You'll publish 2-4 newsletters during the class. I'll send you a custom Loom video for each, sharing edits and feedback from my time in the industry.

Weekly Office Hours

Bring your questions, get unstuck, and run ideas by me every week throughout the course.

Recordings & Slides

Every session is recorded, and you'll get the slides. Review anytime, or catch up if you miss a call.

Guest Expert Library

Access to a growing library of guest lectures from some of the best operators in the business.

IRL Group Sessions

We get together live to discuss progress, share wins, and troubleshoot challenges (or sometimes, just enjoy a drink together).

Join a Community of Operators

Your enrollment includes a year of access to a private community of operators who are building newsletters, where you'll continue learning and growing.

Private Online Group

Post questions, share wins, and learn from other members who are on the same journey. Having friends who have audiences is one of the main ways you grow over time.

Monthly Guest Experts

Every month, we bring in a guest expert with deep knowledge on building newsletters or media businesses. You'll continue meeting successful operators and learning from their experience.

Monthly In-Person Happy Hours

A fun chance to hang with other operators, talk shop, or just have a drink and kick back. Building relationships with peers is invaluable.

Continued Office Hours

I continue hosting office hours three weeks a month throughout the year, so you always have a place to run ideas by me, even after the course ends.

Access to All 2026 Cohorts

This class runs three times in 2026, and members get access to it each time. Refresh your knowledge, catch what you missed, and get the latest as the tools/tactics evolve.

Growth Accountability Group

We're planning a four-week growth sprint for February—a focused push to add 1,000 readers. If you want some peer pressure to publish consistently, join now to take advantage of that.

Your Instructor

Hey, my name's Ethan Brooks, and I've been in the newsletter space for years. I got my start as a professional writer at a company called The Hustle, where I not only wrote for a global audience of entrepreneurs, but also spoke with many of the top newsletter creators of the day, turning their insights into this 200+ page book on how newsletters work.

I've spent years writing for high-end B2B audiences, through client work across different industries, and through my own publications. In my main company, I charge thousands of dollars to set someone's newsletter up for them. This course gives you a simmilar level of access and expertise, but at a fraction of the cost.

I'm extremely hands-on in this course. I edit and review every newsletter from every student, host events, organize speakers and office hours. For that reason, space is extremely limited.

Ethan Brooks - Newsletter Industry Expert

Hi, I'm Ethan

Get Your Spot Now

Early bird pricing ends December 18th. Class starts January 5, 2026.

Early Bird
$ 1,000

Save $1,500 when you enroll before December 18th

4 live group Zoom sessions
Recordings & slides for all sessions
Guest expert library access
Personal Loom feedback on each assignment
Weekly open office hours
In-person happy hours with the group
Year-long community access
Access to all 2026 cohorts
Enroll Now - $1,000

Early bird pricing ends December 18th

Regular pricing: $2,500 (after December 18th)

This course is extremely hands-on. I edit and review every newsletter from every student, host events, organize speakers and office hours. In my main company, I charge thousands of dollars to set someone's newsletter up for them—this gives you similar access at a fraction of the cost.

Frequently Asked Questions

When does the course start?

Students will be added to the group on January 2nd, 2026, and the class starts January 5th, 2026.

What if I can't make the live sessions?

All sessions are recorded, and you'll receive the slides. You can review them anytime, and you can always bring questions to office hours.

How much time will this take?

The live sessions are weekly, about 30-60 minutes each. Outside of that, you'll be working on publishing 2-4 newsletters during the course. Most students find they can fit this into their existing schedule.

Do I need to have a newsletter already?

No. We'll cover how to launch your newsletter during the course. You can start from scratch. Though if you already have one, the course will still be extremely useful (setup is just a fraction of the game).

What happens after the 4 weeks?

You'll have year-long access to the private community, including monthly guest experts, happy hours, and continued office hours. You also get access to all three 2026 cohorts if you want to refresh or catch anything you missed.

What if I'm not a strong writer?

You don't have to think of yourself as a writer. You just need to enjoy teaching. The course will help you find your voice, structure your ideas, and even show you how to use AI to make the writing easier. You'll get personalized feedback on each of your assignments, so you'll leave feeling stronger.

Ready to Build Your Newsletter?

Join a small group of operators who are serious about building their audience. Get hands-on feedback, learn from experts, and join a community that will support you long after the course ends.

Reserve Your Spot - $1,000

Early bird pricing ends December 18th