I help B2B CEOs and founders doing $1M+ in revenue turn their insights into compelling newsletters that build authority, win mind-share, and generate leads. I mine your expertise, craft personalized content, and handle everything so you can focus on growing your business.
I act as your content partner, creating accountability and helping you discover your most interesting ideas. Then handle the writing and sending so you can focus on growing your business.
I interview you regularly, uncovering the insights and stories that will resonate with your audience now.
Using a mix of humans and AI, we transform your insights into compelling content your audience will love.
My team handles all the technical details, writing, and publishing so you never have to think about it.
Three simple steps help you build authority without getting bogged down in the details.
Meet regularly with me as I interview you to uncover the most interesting topics, insights, and stories from your experience. I use my experience as a professional tech & business reporter to dig deep, and find the gold that your audience wants to know from you right now.
Me and my team then transform your insights into compelling content that conveys your unique voice and expertise. Not just AI. These are thoughtful human writers and editors, leveraging AI as a helper, while keeping that personal touch. You review, and sign off on the final product before it goes out.
We handle all the technical aspects of sending your newsletter, including scheduling, subscriber management, and analytics. You focus on your business while I ensure your content reaches your audience.
Hey, my name's Ethan Brooks, and I've been in the newsletter space for years. I got my start as a professional writer at a company called The Hustle, where I not only wrote for a global audience of entrepreneurs, but also spoke with many of the top newsletter creators of the day, turning their insights into this 200+ page book on how newsletters work
I've spent years writing for high-end B2B audiences, through client work across different industries, and through my own publications. And I can help you reach them too.
Choose the level of support that fits your needs
You like writing on your own, but want someone to meet regularly, bounce ideas, and help guide strategy.
You know what you want to say, but you're busy running the company. So we mine your expertise together, and my team turns it into insightful pieces your clients will love.
Don't have a newsletter yet? We'll work together to design the perfect publication for your brand and expertise.
I take on only a handful of clients, in order to ensure each gets the attention and thought they deserve. Get in touch with me to talk about your content goals, and to see if we're a good fit for what you're building.
I offer a fixed-price newsletter setup service designed to help you overcome the three main obstacles founders run into when trying to get started.
I handle full setup for you, including helping choose the right platform, designing a landing page, email template, and welcome email, importing and warming up your list, and setting up important authentication protocols, like SPF, DKIM, and DMARC.
I help you define your target audience and editorial style, delivering three crucial documents:
Fully human-written, to hone the style and make sure they sound the way you want.
You walk with a fully set-up newsletter, and active list. Editorial documents are delivered to you as PDFs, and also used to train a custom Claude skill for you so that you can continue easily writing newsletter drafts in your voice. From there, you can publish on your own. Or, if you want help, I can do that too.
We do all of this with just four Zoom calls over the course of about one month.